Think about that 90 minutes every day and that's not just a core part of the work day, it's a core part of the whole day." “Users at our paid customers spend more than nine hours a day connected to Slack and 90 minutes actively using the platform on a typical workday. “Slack was built with a relentless focus on our customer's needs and the quality of the product experience,” he said. ![]() In a recent earnings call, Butterfield highlighted how Slack is used routinely, with users typically logged into the app all day at work, actively using it for more an hour a day. But a spokesperson pointed to earlier comments by Slack CEO Stewart Butterfield. “The important takeaway is that executives need to be seriously thinking about collaboration applications that meet the needs of how their enterprise works today, and the future of their work.”Īsked about the Microsoft boast, Slack declined direct comment. ![]() He added that IDC expects the team collaboration app market to continue to expand at a compound annual growth rate of more than 20% over the next five years. “Even adding Microsoft and Slack’s team collaboration user numbers together, it indicates most companies are still not using collaboration software yet,” Kurtzman noted. As a result, it’s unlikely there’ll be a winner-takes-all market leader in many cases businesses will use both Slack and Teams for different employees. In this case, are both companies measuring the data the same way? This is always a concern, as it is in looking at social media platforms that use similar metrics.”įurthermore, despite the success of both Teams and Slack – which recently completed its stock market listing – demand for team collaboration applications is still at an early stage the potential for growth has attracted a range of vendors including Google, Facebook and Cisco. “But these numbers, like all self-reported numbers should be taken cautiously. “It’s good to see Microsoft start sharing their adoption numbers – and these are good numbers,” said Wayne Kurtzman, a research director at IDC. “What these data points tell us is that people have really moved their work into this open platform for real-time communication and collaboration,” said Kady Dundas, director of product marketing for Teams.Īnalysts said companies comparing Slack and Teams should be wary of reading too much into the customer adoption figures, however. Microsoft said the upswing highlights how companies and their employees are adapting to work that centers on team collaboration and channel-based communications. Slack, by contrast, has 10 million daily active users. Microsoft, however, had declined to reveal daily or weekly active user information in the past - metrics that give a better indication of how an application is used regularly within an organization.Īt its Inspire event this week, Microsoft also said it has 19 million weekly active users. The company announced earlier this year that it is now in use by 500,000 organizations. Teams has seen swift growth largely due to the reach of Office 365 and Microsoft’s popularity in business. It is now the company’s main app for enterprise collaboration and communication, replacing Skype for Business Online. ![]() ![]() Microsoft - which reportedly considered a multi-billion-dollar acquisition bid for Slack before developing its own tool - has thrown significant resources behind Teams and has quickly built out new features to cater to a wide range of uses.
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