With the removal of public like counts, it will undoubtedly make it harder for brands to find influencers and track their overall engagement rates without the right technology.Īnd although most influencer marketing platforms will still be able to access the data of creator and verified Instagram accounts, influencer agencies and brands running manual influencer programs will need to develop direct relationships with influencers in order to gain access to this, now private, information. ‘Likes’ have long been one of the most basic ways for social media influencers to demonstrate their ability to garner attention and engage audiences. How Will Hidden Instagram Likes Affect Your Influencer & Social Brand Strategy? Users can get to this view by clicking the “others” link on their posts, similarly to how you’d click the like count link to view all the people who liked your photo in the past. The account that posted the image will be allowed to see both their total like count and all the users who liked the image within the type of private view showcased below. Where there used to be a like count, there will now only be the name of one person who liked that image and “others” displayed. In the example below, you can see the change in the public view of posts. Therefore, if you post a photo, your followers won’t be able to see the number of likes any longer, but you will within your own private view. While like counts won’t be completely gone, they will be, well, hidden. Instagram is hoping that with less pressure and scrutiny on likes, will come a higher volume of posts from users - and less posts being deleted as a result of low like counts. It’s the latest step in Instagram’s quest to become the safest place on the internet. WATCH: Instagram CEO Adam Mosseri announces that the platform will start hiding likes for US audiences starting next week. As the Head of Instagram, Adam Mosseri, said, “The idea is to try and depressurize Instagram, make it less of a competition, give people more space to focus on connecting with people that they love, things that inspire them.” Hiding likes is a step being taken by Instagram (and Facebook) to improve the quality and safety of people’s time on their platform(s). This is important as we know that a person’s health and happiness relies heavily on the strength of their relationships. After all, that’s what Facebook has always been about. We want Facebook to be a place for meaningful interactions with your friends and family - enhancing your relationships offline, not detracting from them. Study after study has shown that while these platforms were meant to bring us together, what they’ve actually done is negatively impacted our mental health - sparking feelings of anxiety, depression, low self-esteem, loneliness and isolation in many.įacebook (Instagram’s parent company) has even acknowledged as much in posts on their site, saying: There has certainly not been a lack of research or think pieces on the various ways social media has been bad for us. Why is Instagram Hiding Likes?Īs Instagram states in their app notification for users who are part of the test, “We want your followers to focus on what you share, not how many likes your posts get.” Let’s breakdown everything you need to know about why Instagram is going down this path, what impact it could have for your brand and the best ways to adjust your strategy going forward. While this test has already been running for months in numerous other countries - Australia, Brazil, Canada, Ireland, Italy, Japan and New Zealand - it’s introduction to American users has been met with mixed reactions.ĭoes hiding likes affect engagement? Will this ‘kill’ influencer marketing? What does this mean for my brand’s social media strategy? If my post gets a million likes but no one can see it, should I even keep posting at all? ![]() Instagram recently started rolling out tests to hide like counts for select U.S. What does a world without Instagram ‘Likes’ look like? Will hiding the likes affect brand engagement? We’re all about to find out.
0 Comments
Leave a Reply. |